What if something alive could be made still, then brought back to life again?

Photographer Robb Long pondered this question when he reached out to PXL.HOUSE just a few weeks ago.

Long produced a series of images for Fab Defense’s latest print ad campaign. The shots were of the Isreali-based gun manufacturer’s weaponry on a real person made to look like a toy soldier by coating the model in plasti-dip.

The client, the agency (Epicosity), and Long were all pleased with the final results.

But, what if the soldier could be brought back to life?

Pushing the work further

After the ads launched, Long, Anthony Morrow, and the rest of the PXL.HOUSE team collaborated to push the creative even further.

“I worked with Robb on a Buffalo Wild Wings campaign, and it was just a matter of time before we joined forces again,” said Morrow.

Both creative teams hold an affinity for motion, spending their time messing around with video work, cinemagraphs and other methods of adding motion to otherwise still photography.

Long turned the files of the soldier over to PXL.HOUSE, so that the PXL.HOUSE team could work their magic, making a still image move once again.

“It’s unreal what Anthony and his team did to bring this toy soldier to life!” remarked Robb Long. “I had a vision for it, and it came out way better than I imagined.”