Over the last year or so, we’ve had the opportunity to work on automotive projects featuring everything from VW buses to SUVs to trucks. There hasn’t been a car we haven’t retouched or built from scratch in CGI. At least, that’s what we thought until California-based photographer Michael Sugrue approached us to work on a photo series featuring a Maserati.
The How and Why of Working Together
Michael is well known for his stunning portrait work, but he was interested in expanding his portfolio and building in more automotive work. He previously worked with AG Luxury Wheels, a luxury wheel manufacturer that supplies tires and rims for Maserati, and he reached out to see if the company wished to collaborate on a series of promotional shots.
Michael sought after a post-production team to work with on the series, and discovered the team at PXL.HOUSE from our prior automotive work.
Michael especially liked how our work seamlessly integrated the car images with the environment, an important part of this particular shoot being that his backdrop was the breathtaking Angeles Crest Highway in California.
The Photo Shoot
Michael was aiming to leverage a small window of time--only a few hours long—which made it imperative that Michael stepped onto set prepared to capture the best photos possible in lightning-fast speed. We spoke with him beforehand guiding him on a few specific technical details, and we offered insight into what we’ve learned in our experience automotive post-production.
That critical collaborative pre-planning step allowed Michael to maximize the mere few hours he had with the car and the talent to get the best photos possible. When the images transmitted to us, we were pleased with the quality and beauty Michael captured. Michael truly hustled to maximize the results that day.
Michael described the partnership when he said, “I really loved working with the guys at PXL.HOUSE. They were super pro, collaborative, and insanely talented. They kept their eyes on the details and kept pushing to make things better and better. Can’t wait for the next project together.”
Hey, Michael – the feeling’s mutual.
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View the entire series of Maserati images.